English: The bright and dynamic logo proves Melitopol’s orientation towards development. The new logo has straddled the graphical images of honeycombs, machine gears coloured as the Ukrainian national flag, and the city’s name, which three letters lead to emergence of the sweet cherries image. The concise slogan “RIGHT HERE...” provides room for new wording depending on the context of its usage.It should be noted that adoption of the developed brand by the city council had taken place shortly before City Day, enabling the community to celebrate it within a city environment filled with the new Melitopol logo