A style-based diner and bar in Soho. It's far more extravagant and interesting inside than the exterior lets on. They do great cocktails and have a glamorous downstairs bar as well, open even late at night (we visited well after midnight on a Wednesday). Their logo can be found everywhere, and there are dangerous champagne buttons in all the booths. (Photos of butter, caviar, pelmeni, chocolates, cut sandwiches and cakes, and rhubarb gin & tonic.)

Address:1 Upper James Street.
Owner: (website).
Links: Randomness Guide to London London Eating Qype --- The Independent (Terry Durack) The Observer (Jay Rayner) The Times (AA Gill) --- Bellaphon (Les) Cheese and Biscuits (Chris Pople) Dos Hermanos (Robin Majumdar)