Apollo 17 Hasselblad image from film magazine 149/KK - Lunar Orbit, LM Rendezvous.
This photo was used in Figure 4-45 of the Apollo 17 Preliminary Science Report (SP-330, 1973), which has the following caption:

An area of orange-hued material west of the crater Sulpicius Gallus. All three astronauts saw orange-hued material in and around craters in this area and could see orange talus on the slopes in the elongate crater just above right center. Many of the smaller craters, particularly in topographically low areas, are surrounded by the orange-hued ejecta. In this near-vertical 250-mm Hasselblad photograph, north is at the top. The elongate crater, situated at latitude 20°N, longitude 10.5°E, is 6 or 7 km long and is approximately 40 km west of Sulpicius Gallus. Rima Sulpicius Gallus I crosses the upper right corner. The Montes Haemus are in the lower left.